bee-jamaalo is a very interesting character of Pakistani society. It can be found in all localities of the country and plays a vital role in every locality. Usually, an aged (or middle-aged) woman of a locality plays the role of bee-jamaalo. Its core responsibility is to visit each house in vicinity to get the private and inside information of families, and free distribution of this piece of information to the people living in neighborhood.

Sometimes this propagation of information becomes a profitable business for bee-jamaalo when there is a tussle going on between two families of a vicinity. For vested interests, one family pays bee-jamaalo to fetch a particular information from other family. The second family may use bee-jamaalo to propagate a rumor about the first family in the neighborhood. In this way, bee-jamaalo plays role for everyone. Every family of the vicinity tries its best to use bee-jamaalo in its favour. Getting money from all parties, bee-jamaalo lives happily.

Our media is playing the same role on national level. First the media-personals visit one political party and ask about the opponent political party. Obviously, that party criticizes and accuses the opponent party. Then they visit that accused political party and ask about the accusations. In response the accused party speaks even more about the first party. And so .. a never-ending blame game starts, and media keeps making money during this tug-of-war. Sometimes political parties pay media to propagate rumors against opponent parties.

Doing this .. our great media is playing the role of bee-jamaalo very nicely.